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  • Glocalization vs. multiculturalization of pop-music : the review of pupils song selection within the international project SILVER
    Naterer, Andrej ; De Bruyckere, Pedro
    The article examines the elements of glocalization and/or multiculturalization tied to a selection of popular music, researched during the international project Silver. The project focused on ... developing an innovative didactical approach in discussing values with the application of popular music and was developed by an international team of partner organizations from Belgium, Estonia, Slovenia, Turkey and Sweden. The results of pre- and post- tests of musical preferences show a great variety of examples of glocalized and multiculturized media products, particularly of musical industry. Data gathered during the international students mobility is presented, analyzed and interpreted according to the definitions of glocalization and multiculturalization. Results regarding music selection and values point to the significance of the socio-cultural background of the audience in particular with respect to the language and overall trend of increasing cultural homogenization in the field of popular music.
    Source: Sociológia a spoločnosť = Sociology and society. - ISSN 2453-8086 (Roč. 2, č. 1, 2017, str. 42-53)
    Type of material - article, component part
    Publish date - 2017
    Language - english
    COBISS.SI-ID - 22369283

    Link(s):

    http://www.sociology-society.ff.ukf.sk/archiv-cisel/c3/c3-naterer-bruyckere.pdf
    DOI

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