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Slovenske blagovne znamke v nemških prevodih : diplomsko delo = Slovenian brands in German translations : graduation thesisTkalec, Marko, 1985-S skokovitim razvojem gospodarstva, in s tem posledično povezano vse večjo internacionalizacijo poslovanja gospodarskih družb, dobivajo vse večjo pomembnost tudi oglasna besedila. Glavni cilj ... oglasnega besedila je nagovarjanje stranke oziroma potrošnika k uporabi določenega izdelka oziroma storitve, zato sta ustrezno razumevanje ciljne publike in prilagoditev ciljni kulturi toliko bolj pomembna. Zlasti zaradi kulturnih posebnosti ter specifičnega namena, ki ga imajo omenjena oglasna besedila, je za prevajanje teh ključnega pomena teorija skoposa, ki pomaga prevajalcu pri upoštevanju funkcije tako izhodiščnega kakor tudi ciljnega besedila. Namen diplomske naloge je predstaviti ustreznost nemških prevodov oglasov nekaterih slovenskih blagovnih znamk. Analiza temelji na primerjavi slovenskih oglasov z nemškimi ekvivalenti, na podlagi katere bo predstavljena ustreznost posameznega prevoda. Prevodoslovna analiza je narejena na podlagi 20 oglasov, ki so bili prevedeni iz slovenskega v nemški jezik. Analiza oglasov temelji na primerjanju ustreznosti nemškega prevoda s slovenskim izvirnikom in je pokazala, da je večina prevodov sicer razumljiva ter prenaša idejno sporočilo, vendar so prevodi iz vidika prevodnih teorij neustrezni.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Maribor : [M. Tkalec], 2016Language - slovenianCOBISS.SI-ID - 22708488
Author
Tkalec, Marko, 1985-
Other authors
Kučiš, Vlasta
Topics
Univerzitetna in visokošolska dela |
diplomska dela |
prevajanje oglasov |
teorija skoposa |
blagovne znamke |
ustreznost prevoda |
theses |
translation of advertisements |
skopos theory |
brands |
translation adequacy
Library | Call number – location, accession no. ... | Copy status |
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Miklošič Library FPNM, Maribor | M DIPL 81'25 TKALEC M. Slovenske IN: 320160712 |
available - reading room |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Tkalec, Marko, 1985- | |
Kučiš, Vlasta | 33695 |
Source: Personal bibliographies
and: SICRIS
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