Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

(UM)

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Bearden, William O., 1945- ; Netemeyer, Richard G., 1956- ; Mobley, Mary F.

Type of material - handbook

Publication and manufacture - Newbury Park ; London ; New Delhi : Sage, cop. 1993

Language - english

ISBN - 0-8039-5155-8

COBISS.SI-ID - 2410524

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Author
Bearden, William O., 1945- | Netemeyer, Richard G., 1956- | Mobley, Mary F.

Other authors
Association for Consumer Research | Provo

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	339.13 BEARDEN W. Handbook	available - outside loan, loan period: 30 days

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Bearden, William O., 1945-
Netemeyer, Richard G., 1956-
Mobley, Mary F.

Source: Personal bibliographies and: SICRIS

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