Principles of marketing

(UM)

Principles of marketing

Kotler, Philip, 1931- ; Armstrong, Gary M., Dr.

Type of material - textbook ; adult, serious

Edition - 17th ed., global ed.

Publication and manufacture - Harlow (Essex) [etc.] : Pearson Education, cop. 2018

Language - english

ISBN - 1-292-22017-1; 978-1-292-22017-8

COBISS.SI-ID - 24188646

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Kotler, Philip, 1931- | Armstrong, Gary M., Dr.

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	339.13 KOTLER P. Principles 18	available - outside loan, loan period: 30 days

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Kotler, Philip, 1931-
Armstrong, Gary M., Dr.
Opresnik, Marc Oliver

Source: Personal bibliographies and: SICRIS

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