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Marketing managementKotler, Philip, 1931- ...Type of material - book ; adult, seriousEdition - 3rd ed.Publication and manufacture - Harlow [etc.] : Pearson Education, cop. 2016Language - englishISBN - 978-1-292-09323-9; 978-1-292-10608-3; 978-1-292-14235-7COBISS.SI-ID - 24533222
Author
Kotler, Philip, 1931- |
Keller, Kevin Lane, 1956- |
Brady, Mairead |
Goodman, Malcolm |
Hansen, Torben
Topics
trženje |
management |
strategija trženja |
planiranje |
informacijska tehnologija |
trg |
potrošnik |
poslovno komuniciranje |
vrednost |
meritve |
marketing |
management |
marketing strategy |
planning |
information technology |
market |
consumer |
business communication |
value |
measurements
Library | Call number – location, accession no. ... | Copy status |
---|---|---|
Faculty of Organizational Sciences, Kranj | K 658.8 MARKETING management | available - outside loan, loan period: 1 months |
Faculty of Organizational Sciences, Kranj | K 381.001 MARKETING | on loan - outside loan, due date: not specified |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | |
Keller, Kevin Lane, 1956- | |
Brady, Mairead | |
Goodman, Malcolm | |
Hansen, Torben |
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