The paper examines the concept of framing in discourse, especially in reference to persuasive aspects of communication in the media. Evaluative discourse frames are proposed as an additional ...analytical tool for identifying linguistic evidence that reflects the broader framing of the issue. These combine elements from cognitive linguistics, studies of mass communication and systemic-functional linguistics. A study of selected headlines from The Guardian illustrates the use of framing based on the interplay of the authorial voice and external voices in evaluation. The study demonstrates how important it is to consider the interplay of these voices for the understanding of the function of evaluative elements and their contribution to the overall frame.
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