Življenjski cikel izdelka in druge metode strateškega planiranja marketinga

(UM)

Življenjski cikel izdelka in druge metode strateškega planiranja marketinga

Završnik, Bruno

V današnjem času, ko se mora vsako podjetje hitro odzvati spremembam na trgu, so še kako pomembna znanja s področja strateškega planiranja marketinga.Življenjski cikel je ena od osnovnih metod ... strateškega planiranja marketinga.Model ŽCI je zgrajen na domnevi, da imajo izdelki podobno kot živa bitja določeno življenjsko dobo, ki jo lahko razdelimo na zaporedne faze.Knjiga mag. Bruna Završnika prvič celovito predstavlja koncept življenjskega cikla izdelka.Avtor se je z znanstveno poštenostjo potrudil, da pokaže tudi na slabosti koncepta.

Type of material - scientific monograph ; adult, serious

Publication and manufacture - Ljubljana : Tangram, 1990

Language - slovenian

ISBN - 86-81845-01-2

COBISS.SI-ID - 260380

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	658.6 ZAV ž c	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	658.6 ZAV ž b	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	658.6 ZAV ž	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	658.6 ZAV ž f	available - outside loan, loan period: 30 days
Faculty of Tourism, Brežice	prosti pristop 339.13 ZAVRŠNIK B. Življenjski IN: 020150358	available - outside loan, loan period: 1 months
Faculty of Law, Mirko Ilešič Library, Maribor	sk 658 ZAVRŠNIK Življenski IN: 020941	available - outside loan, loan period: 28 days
University of Maribor Library	Skladišče 131668	available - outside loan, loan period: 1 months
University of Maribor Library	Skladišče 131668 č	available - outside loan, loan period: 1 months

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Završnik, Bruno	11974

Source: Personal bibliographies and: SICRIS

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