Mrežna informacijska tehnologija orodje trženja prihodnosti

(UM)

Mrežna informacijska tehnologija orodje trženja prihodnosti

Jevšenak, Marko

Vse več poslovanja podjetij poteka s pomočjo mrežne informacijske tehnologije. Na to kaže praksa številnih tujih pa tudi domačih podjetij. Uvajanje informacijske tehnologije je predvsem ... organizacijski problem boja z inercijo obstoječih organizacijskih odnosov. Proces bo uspešen na osnovi vključevanja te problematike v integralno strategijo podjetja. Imeti mora dejansko podporo vodstva, temeljiti pa mora na projektnem sodelovalnem delu.Pomembno je, da razvojno raziskovalni potenciali v podjetju znajo osmisliti svojo vlogo pri tem in da na osnovi moči argumantov sodelujejo pri oblikovanju tovrstnih upravljalskih odločitev podjetja.

Source: Organizacija : revija za management, informatiko in kadre = journal of management, informatics and human resources. - ISSN 1318-5454 (Letn. 33, št. 1, jan. 2000, str. 47-50)

Type of material - article, component part

Publish date - 2000

Language - slovenian

COBISS.SI-ID - 2688019

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source: Organizacija : revija za management, informatiko in kadre = journal of management, informatics and human resources. - ISSN 1318-5454 (Letn. 33, št. 1, jan. 2000, str. 47-50)

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Jevšenak, Marko	15879

Source: Personal bibliographies and: SICRIS

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