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Organiziranje svetovalcev za ustvarjanje premoženjaBalkovec, Janez ; Jereb, Janez, 1943-2001 ; Devetak, Gabrijel, 1938-2014Mrežni marketing je ena od sodobnih oblik direktnega trženja, ki se hitro razvija. Mnogi ga imenujejo ljudski franšizing. O mrežnem marketingu govorimo, ko sta združeni funkcija direktne prodaje in ... funkcija medsebojnega večnivojskega izobraževanja. Izobraževanje poteka velikokrat naključno in je odvisno od iznajdljivosti posameznikov. V kolikor želi mrežnomarketinško podjetje resno in odgovorno nastopati na trgu do svojih strank in do vključenih v njihov sistem, potrebuje kvaliteten izobraževalni sistem. Izobraževalni proces mora potekati na treh področjih: strokovnem, podjetniškem in osebnostnem. Izobraževanje vključuje mrežnomarketinško podjetje, vodstveno vodilne osebe, mentorje, svetovalce in zastopnike ter posredno tudi partnerje mrežnomarketinškega podjetja in okolje. Izobraževalni sistem, ki temelji na strokovnem, podjetniškem in osebnostnem izobraževanju, mora prinesti dobre rezultate pri delu, kar nam lahko poveča dobiček poslovanja. Odnosi med zaposlenimi v podjetju so na višjem nivoju. Poleg tega pa komunikacija poteka bolj nemoteno in jasno.Source: Organizacija : revija za management, informatiko in kadre = journal of management, informatics and human resources. - ISSN 1318-5454 (Letn. 33, št. 2, feb. 2000, str. 108-118)Type of material - article, component partPublish date - 2000Language - slovenianCOBISS.SI-ID - 2713107
source: Organizacija : revija za management, informatiko in kadre = journal of management, informatics and human resources. - ISSN 1318-5454 (Letn. 33, št. 2, feb. 2000, str. 108-118)
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Balkovec, Janez | 13525 |
Jereb, Janez, 1943-2001 | 08118 |
Devetak, Gabrijel, 1938-2014 | 15058 |
Source: Personal bibliographies
and: SICRIS
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