Osnove marketinškega informacijskega sistema

(UM)

Osnove marketinškega informacijskega sistema

Radonjič, Dušan

Avtor obravnava temeljno področje marketinga, problem pridobivanja relevantnih tržnih informacij za poslovno odločanje v OZD. Avtor izhaja iz problema poslovnega upravljanja, nato pa obravnava ... upravljanje marketinga. Za obe vrsti upravljanja je potrebno izgraditi takšen marketinški informacijski sistem (MIS), ki bo omogočal kontinuiteto v preskrbi s tržnimi informacijami za potrebe odločanja. V nadaljevanju so podana osnovna izhodišča MIS, za tem pa je podrobneje prikazana njegova struktura in funkcioniranje. Kot vsak drugi organizacijski sistem ima tudi MIS svoje specifične elemente in svoj način funkcioniranja.

Type of material - professional monograph

Publication and manufacture - Ljubljana : Gospodarski vestnik, 1986

Language - slovenian

COBISS.SI-ID - 391428

Keep searching

Holdings
Availability in other libraries

Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	339.13 RADONJIČ o c	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	339.13 RADONJIČ o d	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	339.13 RADONJIČ o h	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	339.13 RADONJIČ o č	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	658.8.012.12 RADONJIČ o e	on loan - outside loan, due date: 29.07.2024 Expected to be available after: 30.07.2024 (1. in queue)
Faculty of Economics and Business, Maribor	658.8.012.12 RADONJIČ o g	on loan - outside loan, due date: 29.07.2024 Expected to be available after: 30.07.2024 (1. in queue)
University of Maribor Library	Skladišče 113859 e	available - outside loan, loan period: 1 months
University of Maribor Library	Skladišče 113859	available - outside loan, loan period: 1 months
University of Maribor Library	Skladišče 113859 a	available - outside loan, loan period: 1 months

Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.

Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Radonjič, Dušan	02544

Source: Personal bibliographies and: SICRIS

The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.

Pickup location	Material status	Reservation

Upload image

Shelf entry

Adding material to shelf was successful.

Adding material to shelf failed.

It was not necessary to add the material to the shelf.

Permalink

E-mail

Impact factor

Select the library membership card:

DRS, in which the journal is indexed

Select pickup location:

Material pickup by post

Notification

Citations

Subject headings in COBISS General List of Subject Headings

Select pickup location

Reservation was successful.

Reservation failed.

Reservation...

Bibliographic data

Number of loans

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Loan was successful

Loan failed

Theme