Management tools for detecting and preventing crisis situations in international marketing
Jurše, Milan
Referat obravnava osnovne razloge in spodbujevalce kriznih stanj v podjetju na področju mednarodnega marketinga, pa tudi nekatera temeljna orodja za zgodnje odkrivanje groženj in sprememb v ...mednarodnem poslovnem okolju. Sledi razprava o možnih diagnostičnih orodjih za zgodnje odkrivanje kriznega stanja na osnovi sprememb v mednarodnem poslovnem okolju in možnosti za proaktivni management mednarodnega marketinga in izogibanj kriznim stanjem na mednarodnih trgih.
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