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  • Restarting tourism after COVID-19 [Elektronski vir] : new opportunities for sustainable wine tourism in the Slovenian town of Sevnica
    Petek, Vita ; Potočnik Topler, Jasna
    Managing destinations represents a challenge, especially during uncertain times when destinations are struggling with Covid-19. To reignite tourism after a complete lockdown, the Slovenian Tourism ... Organisation has changed its tourism campaign, and tries to encourage Slovenians to spend their vacations at home. Also, Slovenian micro-destinations like Sevnica, which is known as the childhood home of Melania Trump, has found its opportunity in addressing domestic tourists. One of the possible opportunities and tools in this region is Wine Tourism. Also, tourism stakeholders recognised the potential of Wine Tourism, since it offers significant opportunities for further development of tourism by focusing more on the Slovenian autochthonous vine sort - the Blue Franconian. Thus, this article focuses on the possibilities of integration of the Blue Franconian into the tourism offer. In the research the description method, content analysis and semi-structured interviews were used. The analysis showed that a wine tourist is highly educated and curious, knows a lot about wine, is interested in local wines and in the area itself. The objective of the article is to emphasize the opportunities of wine tourism development. As far as the Blue Franconian is concerned, the analysis confirmed that it has ideal conditions to develop into a premium wine, which would, consequently, be an additional motive for tourist visitation of the region.
    Source: Studia turistica. - ISSN 1804-252X (Vol. 11, no. 3, 2020, str. 16-23)
    Type of material - e-article ; adult, serious
    Publish date - 2020
    Language - english
    COBISS.SI-ID - 43045123

    Link(s):

    https://www.studiaturistica.cz/wp-content/uploads/2020/12/studia_turistica_2020_3.pdf

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