Marketing of mass customization : emerging markets for modern customer
Mihić, Svetlana ; Andrejević, Aleksandar ; Mihajlović, Milan, ekonomist
Modern business environment is based on entirely new dimensions, where the spatial dimension is lost in importance and goes into the background. Mass customization enables companies from around the ...world via the Internet to participate in the competition and fight for every customer. The aim of this paper is to explore on-line shopping in Serbia, as well as the possibility that companies use mass customization. On the basis of these results the authors propose further steps for the implementation and development of this modern form of access to the consumer.
It was not necessary to add the material to the shelf.
Bibliographic material was successfully added on shelf.
Adding bibliographical material on shelf was not successful.
Material is already on the shelf.
Permalink
URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year
Impact factor
Edition
Category
Classification
JCR
SNIP
JCR
SNIP
JCR
SNIP
JCR
SNIP
Select the library membership card:
DRS,
in which the journal is indexed
Database name
Field
Year
Links to authors' personal bibliographies
Links to information on researchers in the SICRIS system
The material from the parent unit is free. If the material is delivered to the pickup location from another unit, the library may charge you for this service.
