Strategic customer management : integrating relationship marketing and CRM

(UM)

Strategic customer management : integrating relationship marketing and CRM

Payne, Adrian ; Frow, Pennie

Type of material - book ; adult, serious

Publication and manufacture - Cambridge [etc.] : Cambridge University Press, 2013

Language - english

ISBN - 978-1-107-01496-1; 978-1-107-64922-4

COBISS.SI-ID - 512820540

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	658.89 PAYNE A. Strategic	available - outside loan, loan period: 30 days
Faculty of Economics and Business, Maribor	658.89 PAYNE A. Strategic a	available - outside loan, loan period: 30 days

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Payne, Adrian
Frow, Pennie

Source: Personal bibliographies and: SICRIS

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