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Teoretični in praktični model strateškega marketinga v zdraviliškem turizmu : magistrsko deloVolčanjk, JožicaType of material - master's thesis ; adult, seriousPublication and manufacture - Brežice : [J. Volčanjk], 2000Language - slovenianCOBISS.SI-ID - 5141276
Author
Volčanjk, Jožica
Other authors
Radonjič, Dušan
Topics
Terme Čatež |
Čatež ob Savi |
Zdraviliški turizem |
Strateški razvoj |
Magistrske naloge |
Terme Čatež |
Čatež ob Savi |
Informacijske storitve |
SWOT analiza |
Tržni rezultati |
Magistrske naloge |
Marketing |
Marketinška strategija |
Razvojna politika |
Magistrske naloge |
Marketing |
Strategija |
Turistična ponudba |
Magistrske naloge |
Zdraviliški turizem |
Marketing miks |
Strateško planiranje |
Teorija in praksa |
Čateške toplice |
Magistrske naloge |
trženje |
marketing |
marketing mix |
marketinški splet |
strategija trženja |
tržna analiza |
modeli |
kontrola |
kooperacija |
zdraviliški turizem |
turizem |
trg |
segmentacija |
storitve |
razvojna politika |
zdravilišča |
informacijski sistemi |
strateško planiranje |
razvoj |
delniške družbe |
gospodarske družbe |
komuniciranje |
teorija |
aplikacija |
SWOT analiza |
poslovni rezultati |
cilj |
Slovenija |
turistični objekti
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Library | Call number – location, accession no. ... | Copy status |
---|---|---|
Faculty of Economics and Business, Maribor | A MM 94 | loan not possible |
University of Maribor Library | Skladišče II 49650 | available - reading room |
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Shelf entry
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Impact factor
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Volčanjk, Jožica | 92049 |
Radonjič, Dušan | 02544 |
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