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Tested advertising methodsCaples, JohnType of material - profess. monogrEdition - 5th, [completely updated] ed.Publication and manufacture - Englewood Cliffs (New Jersey) ; Paramus (NJ) : Prentice Hall, cop. 1997Language - englishISBN - 0-13-244609-X; 0-13-095701-1COBISS.SI-ID - 5149212
Author
Caples, John
Other authors
Hahn, Fred E. |
Ogilvy, David |
White, Gordon
Topics
Advertising |
Oglaševanje |
Strategija |
Metode |
Pisno sporočanje |
Priročniki |
Oglaševanje |
Metode |
Pravila |
Napake |
Pisno razumevanje |
Priročniki |
Množični mediji |
Tržna miselnost |
Kritično mišljenje |
Bralno razumevanje |
Blagovne znamke |
Priročniki |
Oglaševanje |
Testiranje |
Členi |
Ilustracije |
Priročniki |
Oglaševanje |
Nekonvencionalni pristop |
Razvojne perspektive |
Pisanje |
Slikanje |
Priročniki |
Reklamna sredstva |
Tiskanje |
Identifikacija |
Motivacija za uspešnost |
Kreativne sposobnosti |
Priročniki |
oglaševanje |
ekonomska propaganda |
strategija trženja |
testiranje |
metode |
ideje |
kreativnost |
ustvarjalnost |
blagovne znamke |
razvoj |
predvidevanje |
perspektive |
množični mediji |
oglasi |
sredstva javnega obveščanja |
branje |
pismenost |
pisave |
pošta |
copyright |
pospeševanje prodaje |
image |
design |
rezultati |
uspešnost |
strokovno delo
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | 659.1 CAPLES J. Tested | available - outside loan, loan period: 30 days |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Caples, John | ![]() |
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