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Marketing communications strategy 1998-99Yeshin, TonyType of material - textbookPublication and manufacture - Oxford (UK) : Butterworth-Heinemann, 1998Language - englishISBN - 0-7506-4029-4COBISS.SI-ID - 5541660
Author
Yeshin, Tony
Other authors
The Chartered Institute of Marketing |
London
Topics
Chartered Institute of Marketing |
London |
Examinations |
Communication in marketing |
Examinations |
Study guides |
Marketing |
Komunikacije |
priročniki za študente |
Izpitna vprašanja |
Komuniciranje |
Medkulturno sporazumevanje |
Priročniki za študente |
Izpitna vprašanja |
Oglaševanje |
Mediji |
Priročniki za študente |
Izpitna vprašanja |
Tržno komuniciranje |
Metode |
Priročniki za študente |
Izpitna vprašanja |
Marketing |
Integrativni procesi |
Holistični pristop |
Priročniki za študente |
Izpitna vprašanja |
Marketing |
Celostna podoba |
Marketing miks |
Priročniki za študente |
Izpitna vprašanja |
Poslovno komuniciranje |
Sporočanje |
Razum |
Priročniki za študente |
Izpitna vprašanja |
trženje |
marketing |
komuniciranje |
poslovno komuniciranje |
strategija |
uspešnost poslovanja |
tržne raziskave |
strategija trženja |
raziskave |
oglaševanje |
ekonomska propaganda |
prodaja |
odnosi z javnostjo |
image |
proračuni |
organizacijske strukture |
učbeniki |
izpiti |
naloge |
vaje
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | 659.4 YESHIN T. Marketing 98 | available - outside loan, loan period: 30 days |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Yeshin, Tony |
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