Model strateškega mednarodnega marketinga : letno raziskovalno poročilo B.1.1 : osebno raziskovalno delo v letu 1993

(UM)

Model strateškega mednarodnega marketinga : letno raziskovalno poročilo B.1.1 : osebno raziskovalno delo v letu 1993

Jurše, Milan

Rezultati procesa raziskovalnega dela v preteklem letu predstavljajo grobi okvir za nadaljnji proces raziskave, ki bo usmerjen k oblikovanju celovitejšega modela strateškega managementa mednarodnega ... marketinga. Bolj kotzasnovi celovitega modela je bilo raziskovanje v prvi fazi usmerjeno v preučevanje tistih tem, ki so bile aktualne za predmetna področja v tekočem letu pri navedenih predmetnih področjih. Za Republiko Slovenijo postaja področje velike vpetosti v mednarodno menjavo eno od osnovnih gospodarskih razvojnih vprašanj, predevsem zaradi izgube nekdanjega velikega domačega tržišča, absolutne majhnosti domačega tržišča in ambicij po večji vpetosti v evropske in svetrovne integracijske procese. Iz prej navedenih razlogov postaja za gospodarske subjekte zelo pomembno vprašanje o sodobnem marketinškem konceptu kot poslovnem prijemu pri vključevanju na tuja tržišča in vprašanje o usposobljenosti malih in srednje velikih podjetij za mednarodno trženje, saj bodoča gospodarska struktura Slovenije teži k intenzivnemu povečevanju deleža tovrstnih podjetij v strukturi mednarodne menjave.

Type of material - research report

Publication and manufacture - Maribor : Ekonomsko-poslovna fakulteta, 1994

Language - slovenian

COBISS.SI-ID - 6428164

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	339.54 JURŠE M. Model	available - outside loan, loan period: 30 days

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Jurše, Milan	04487

Source: Personal bibliographies and: SICRIS

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