Marketing strategy and competitive positioning

(UM)

Marketing strategy and competitive positioning

Hooley, Graham J., 1951- ...

Type of material - textbook ; adult, serious

Edition - 7th ed.

Publication and manufacture - Harlow (Essex) : Pearson Education, cop. 2020

Language - english

ISBN - 978-1-292-27654-0

COBISS.SI-ID - 66918659

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Author
Hooley, Graham J., 1951- | Nicoulaud, Brigitte | Rudd, John M. | Lee, Nick, 1968-

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	339.13 MARKETING Competitive	available - outside loan, loan period: 30 days

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Hooley, Graham J., 1951-
Nicoulaud, Brigitte
Rudd, John M.
Lee, Nick, 1968-

Source: Personal bibliographies and: SICRIS

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