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Marketing in travel and tourismMiddleton, Victor T. C. ; Clarke, Jackie R.Type of material - textbookEdition - 3rd ed., reprinted 2002Publication and manufacture - Oxford (UK) [etc.] ; Woburn (MA) : Butterworth-Heinemann, 2002Language - englishISBN - 0-7506-4471-0COBISS.SI-ID - 6753052
Author
Middleton, Victor T. C. |
Clarke, Jackie R.
Topics
Tourism |
Marketing |
Turistični trg |
Destinacija |
Učbeniki za visoke šole |
turizem |
potovanja |
trženje |
marketing |
strateško planiranje |
organiziranost |
oglaševanje |
ekonomika turizma |
potovalni uradi |
karakteristike |
marketing mix |
marketinški splet |
informacijska tehnologija |
tržne raziskave |
planiranje |
strategija |
case study |
primeri |
tourism |
travel |
marketing |
strategic planning |
organizing |
advertising |
tourist economy |
tourist-agencies |
characteristics |
foreign traffic |
foreign tourism |
services |
marketing mix |
information technology |
market research |
planning |
strategy |
case study |
cases |
cases
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Library | Call number – location, accession no. ... | Copy status |
---|---|---|
Faculty of Economics and Business, Maribor | 338.48 MIDDLETON V. Marketing 02 |
on loan - outside loan, due date: 30.08.2024
Expected to be available after: 02.09.2024 (1. in queue) |
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