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Metodološki vidiki določanja konkurenčnih prednosti izdelka s poudarkom na SWOT analizi : doktorska disertacijaZavršnik, BrunoType of material - dissertationPublication and manufacture - Maribor : [B. Završnik], 1995Language - slovenianCOBISS.SI-ID - 7182852
Author
Završnik, Bruno
Topics
marketing |
trženje |
strategija trženja |
marketing mix |
marketinški splet |
konkurenca |
SWOT analiza |
analiza poslovanja |
poslovno okolje |
metode |
modeli |
portfolio |
matrike |
poslovne odločitve |
izdelki |
movi proizvodi |
trg |
gospodinjstva |
potrošnik |
psihologija potrošnika |
blagovne znamke |
življenjski cikel |
posoda |
informacijski sistemi
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | A DD 387 | loan not possible |
University of Maribor Library | Skladišče II 37192 | available - reading room |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Završnik, Bruno | 11974 |
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