UNI-MB - logo
UMNIK - logo
 
(UM)
  • Brand Hollywood : selling entertainment in a global media age
    Grainge, Paul, 1972-
    "From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on ... companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approaches to the status and selling of film. Analysing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of 'total entertainment'." "Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media movement, providing a fresh and engaging perspective on branding's significance for commercial film and the industrial culture from which it is produced."--BOOK JACKET
    Type of material - book
    Publication and manufacture - London ; New York : Routledge, 2008
    Language - english
    ISBN - 978-0-415-35404-2; 978-0-415-35405-9
    COBISS.SI-ID - 72365569

    Link(s):

    http://catdir.loc.gov/catdir/toc/ecip0716/2007016784.html
    http://catdir.loc.gov/catdir/enhancements/fy0731/2007016784-d.html
    http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016295062&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

    Inhaltsverzeichnis



Library Call number – location, accession no. ... Copy status
University of Maribor Library Prosti pristop 3. nad.
791.3 242664 		available - outside loan, loan period: 1 months
loading ...
loading ...
loading ...

Shelf entry