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Oblikovanje novega poslovnega modela za aktivacijo mladih in opolnomočenje perifernega turizma: primer platforme Locals From Zero [Elektronski vir]Rogelja, Tadej ...V tem strokovnem prispevku bodo predstavljeni uvidi novonastalega poslovnega modela LocalsFromZero, ki naslavlja problematiko t.i. perifernega turizma. Rešitev se nanaša na razvoj inovativne spletne ... platforme, ki preko svojega distribucijskega kanala in s pomočjo t.i. skavtov (pomočnikov) izpostavlja manjše, manj znane in po-gosto spregledane lokalne turistične ponudnike in njihova doživetja. Z drugimi besedami platforma spodbuja tiste lokalne ponudnike, ki ne ponujajo standardizirane turistične ponudbe za množični trg ter jim primanjkuje časa ali znanja, da bi se na njem ustrezno in "nišno" pozicionirali. Gre za lokalne turistične ponudnike, ki jih avtorji konceptualno in geografsko uvrščamo v kategorijo t.i. perifernega turizma. Tekom razvoja in testiranja poslovnega modela smo avtorji temeljito preučili literaturo ter med pretežno mladimi (študenti) in lokalnimi turi-stičnimi ponudniki izvedli več raziskav, s katerimi smo na eni strani preverjali znanja, veščine in pripravljenost mladih za sodelovanje ter na drugi izzive, s katerimi se lokalni turistični ponudniki srečujejo.Source: Zbornik konference "Turizem 4.0 in znanost" [Elektronski vir] : [17. junij 2021, on-line] (2021, Str. 55-61)Type of material - conference contributionPublish date - 2021Language - slovenianCOBISS.SI-ID - 81193475
Author
Rogelja, Tadej |
Križaj, Dejan, 1973- |
Bratec, Miha |
Medved, Rudi, dipl. org. tur. |
Godejša, Jaka
Topics
periferni turizem |
digitalizacija |
LocalsFromZero |
skavti |
COVID-19 |
dobavne verige |
turizem
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Database name | Field | Year |
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Rogelja, Tadej | 54589 |
Križaj, Dejan, 1973- | 18547 |
Bratec, Miha | 37436 |
Medved, Rudi, dipl. org. tur. | ![]() |
Godejša, Jaka | ![]() |
Source: Personal bibliographies
and: SICRIS
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