Chief crisis officer : structure and leadership for effective communications response
Haggerty, James F., 1965-
"[This book] explains why every company and organization needs to identify a Chief Crisis Officer, who will take the lead in preparing the organization for crisis communications response, and ...responding effectively when the inevitable crisis hits. Using a mixture of real life examples, strategies, and tactics, the book will break down various forms of crises into their component parts and provide both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team, and respond effectively and efficiently when the crisis occurs."--
Type of material - book
Publication and manufacture - Chicago, Illinois : ABA, cop. 2017
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