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  • Marketing logističkog sustava
    Pupavac, Drago ; Zelenika, Ratko, 1941- ; Boras, Ivan, ekonomist
    The paper is aimed at discovering the meaning of marketing in managing the logistic activities in logistic systems and to find out if and in which measure marketing is a facor of growth and ... development. The findings should present the qualitative points to identify the kinds of logistic services as well as the standard of quality of logistic services which should be provided by a certain logistic system in order to attain competitive advantages.
    Source: Naše more = International journal of maritime science & technology. - ISSN 0469-6255 (God. 50, br. 1/2, 2003, str. 61-67)
    Type of material - article, component part
    Publish date - 2003
    Language - croatian
    COBISS.SI-ID - 8149270

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