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When the customer and the wine shelf meet : factors of ethnocentrism when selecting a bottle of winePetek, Vita ; Rozman, Črtomir ; Potočnik Topler, JasnaThis study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. ... Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman's correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant.Source: Sustainability [Elektronski vir]. - ISSN 2071-1050 (Vol. 13, iss. 21, 2021, str. 1-16)Type of material - e-article ; adult, seriousPublish date - 2021Language - englishCOBISS.SI-ID - 83214595
Author
Petek, Vita |
Rozman, Črtomir |
Potočnik Topler, Jasna
Topics
nakup |
prodaja |
vino |
potrošnik |
vinski trg |
vinska znamka |
komunikacija |
buying |
selling |
wine |
consumer |
wine market |
wine label |
communication
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Petek, Vita | 52252 |
Rozman, Črtomir | 19348 |
Potočnik Topler, Jasna | 37773 |
Source: Personal bibliographies
and: SICRIS
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