In this original scientific paper we analyse an innovation confidence and its relationship with the early-stage entrepreneurial activity in Slovenia, an EU country that has been quite significantly ...affected by the global economic crisis. The developed entrepreneurial sector has a critical effect on economic growth and the success of national economies, therefore we investigate the receptivity of individuals to innovations, since positive attitudes of individuals towards innovative products and services are very likely positively related to individual's entrepreneurial intentions. The main result of this paper is that personal beliefs into benefits of innovative products and services are positively related to one's involvement into the early-stage entrepreneurial activity.
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