Strategije nabavnega marketinga z ozirom na tržno moč konkurence na nabavnem trgu : magistrsko delo

(UM)

Strategije nabavnega marketinga z ozirom na tržno moč konkurence na nabavnem trgu : magistrsko delo

Iršič, Matjaž

The main objective of Msc Diploma is to investigate the strategies of purchasing marketing according to the market power of the competition in purchasing market. The analysis deals with the ... definition of the role of purchasing and purchasing management in organizations, and with their linkage with the concept of marketing through its strategic implications. After that some important connections between purchasing strategies and the particular elements of the competition in purchasing market are revealed. The results of the mentioned relations are determined through the two-dimensional multifactors "what-if" model between the purchasing strategies and different elements of market power of the competition in the purchasing market.

Type of material - master's thesis

Publication and manufacture - Maribor : [M. Iršič], 1995

Language - slovenian

COBISS.SI-ID - 8450820

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Lorbek, Franc, 1932-

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Library	Call number – location, accession no. ...	Copy status
Faculty of Economics and Business, Maribor	A M 298	loan not possible
University of Maribor Library	Skladišče II 39501	available - reading room

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Iršič, Matjaž	12582
Lorbek, Franc, 1932-	01909

Source: Personal bibliographies and: SICRIS

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