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Global marketingHollensen, SvendType of material - book ; adult, seriousEdition - 8th ed.Publication and manufacture - Harlow [etc.] : Pearson, 2020Language - englishISBN - 978-1-292-25180-6COBISS.SI-ID - 89902595
Author
Hollensen, Svend
Topics
Trženje |
Tržno komuniciranje |
Trgi (ekonomija) |
trženje |
mednarodno trženje |
globalizacija |
internacionalizacija |
strategija trženja |
medkulturno delovanje |
pogajanje |
marketing |
international marketing |
globalization |
internationalization |
marketing strategy |
cross-cultural activities |
bargaining
Library | Call number – location, accession no. ... | Copy status |
---|---|---|
Faculty of Economics and Business, Maribor | 339.54 HOLLENSEN S. Global 20 b | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 339.54 HOLLENSEN S. Global 20 a | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 339.54 HOLLENSEN S. Global 20 b | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 339.54 HOLLENSEN S. Global 20 | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | Č U 339.54 HOLLENSEN S. Global 20 č | available - reading room |
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Hollensen, Svend |
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