Production development based on innovation management
Leber, Marjan ; Polajnar, Andrej, 1944- ; Pižmoht, Petja
The paper first describes the current relations between producers (enterprises) and buyers (customers) in view of the international market characteristics and globalisation. Due to the dynamic ...changes on the market the introduction of a product on the market under keen competition should also be dynamic in order to enable fast adaptation and a variety of product introduction approaches. The model excludes flat rate of costs for the introduction of a product at the pre-calculation and the offering stage. They are included in respect of actually realized introduction activities and methods of innovation managementand quality management. This is achieved by the coefficient of product introduction, which includes the stage of its own development, the degree of IM and QM methods being used and the product risk level. The cost price calculated in this way enables the enterprise to examine the financial results of the production of any particular product and a more real calculation of cost price. In this way, the enterprise enters the market with less risk and can satisfy the customers more.
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