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Strategic marketing for nonprofit organizationsKotler, Philip ; Andreasen, Alan R.Type of material - bookEdition - 5th ed.Publication and manufacture - Upper Saddle River : Prentice Hall, 1996Language - englishISBN - 0-13-232547-0COBISS.SI-ID - 17170013
Author
Kotler, Philip |
Andreasen, Alan R.
Topics
Nonprofit organizations |
Marketing |
tržno komuniciranje |
potrošniki |
strateško planiranje |
neprofitne organizacije |
korporacije |
ZDA |
študija primera |
skladi |
prostovoljci |
privatni sektor |
servisne službe |
oglaševanje |
oglaševanje |
marketing |
consumer |
strategic planning |
non-profit organization |
corporation |
USA |
case study |
funds |
volunteer |
private sector |
service activities |
advertising |
advertising
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Univerzitetna knjižnica 339.138 KOTLER, P. Strategic IN: 01000004030 Univerzitetna knjižnica 339.138 KOTLER, P. Strategic IN: 01000004030 |
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