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Toolbox for crisis communications in tourism : checklists and best practicesKoehl, DexterCrisis communications is a crucial element of a good crisis management system. It helps limit the negative impact of a crisis by addressing the information needs of all industry stakeholders in an ... efficient, timely and responsible manner. Against this background, UNWTO has developed for the National Tourism Organizations (NTOs), Destination Management Organizations (DMOs) and private sector organizations involved in travel and tourism, this comprehensive, up-to-date Toolbox on Crisis Communications in Tourism. It includes step-by-step protocols, checklists, sample templates configured by type of crisis and media categories, guidelines for measuring effectiveness, best practices and a special chapter fully dedicated to the use of social media in times of crisis. This Toolbox serves as a practical guide for travel and tourism stakeholders, to effectively address the challenges generated by crises.Type of material - bookEdition - 1st printingPublication and manufacture - Madrid : World Tourism Organization (UNWTO), 2011Language - englishISBN - 978-92-844-1365-2COBISS.SI-ID - 20684774
Author
Koehl, Dexter
Topics
turizem |
krize |
reševanje problemov |
komuniciranje |
odgovornost |
planiranje |
izobraževanje |
vaje |
tourism |
crises |
problem solving |
communications |
responsibility |
planning |
training |
exercises |
exercises
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Dislocirana enota UP FTŠ - Turistica |
available - outside loan, loan period: 21 days
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Knjižnica FTŠ 338.48 WTO Toolbox IN: 05000013172 Knjižnica FTŠ 338.48 WTO Toolbox IN: 05000013172 |
available - outside loan, loan period: 21 days
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Koehl, Dexter |
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