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Marketing communications : an integrated approachSmith, PaulType of material - handbook ; adult, seriousEdition - ReprintedPublication and manufacture - London : Kogan Page, 1997Language - englishISBN - 0-7494-0775-1COBISS.SI-ID - 22750
Author
Smith, Paul
Topics
Kazalo |
tržno komuniciranje |
marketing |
prodaja |
direktni marketing |
oglaševanje |
sponzorstvo |
razstave |
množični mediji |
raziskave trga |
javno mnenje
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Knjižnica FTŠ 0000000339 SMITH, Paul Marketing IN: 05000000910 Knjižnica FTŠ 339 SMITH, Paul Marketing IN: 05000000910 |
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