Strategic brand management : building, measuring and managing brand equity

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Strategic brand management : building, measuring and managing brand equity

Keller, Kevin Lane, 1956-

Type of material - book

Publication and manufacture - Upper Saddle River, N.J. : Prentice Hall, cop. 1998

Language - english

ISBN - 0-13-120115-8

COBISS.SI-ID - 299479

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Author
Keller, Kevin Lane, 1956-

Topics
Brand name products | Management | blagovna znamka | izdelki | management

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Pickup location	Material status	Reservation
Univerzitetna knjižnica	on loan - outside loan, due date: 02.09.2024 Expected to be available after: 03.09.2024 (1. in queue)

Call number – location, accession no. ...	Copy status
Univerzitetna knjižnica 658.6 KELLER KEVIN LANE Strategic IN: 01000005942	on loan - outside loan, due date: 02.09.2024 Expected to be available after: 03.09.2024 (1. in queue)
Univerzitetna knjižnica 658.6 KELLER, K. L. Strategic IN: 01000004189	on loan - outside loan, due date: 06.09.2024 Expected to be available after: 03.09.2024 (1. in queue)

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