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Strategije in poslovni modeli spletnih producentov novic v Sloveniji : prilagoditve tveganjem digitalizacijeSekloča, Peter, 1973-Producenti novic so do razmaha digitalizacije delovali na dvotirnem trgu, kjer so bile njihove glavne stranke oglaševalci in občinstvo. Zdaj prvi odhajajo, drugo pa ni pripravljeno plačevati novic, ... kar za spletne novičarske medije povečuje poslovno tveganje, ki ga krepi še visoka domača in globalna konkurenca. Komercialna medijska podjetja so se na spremembe odzvala z multiprihodkovnimi poslovnimi modeli, ki povečujejo ponudbo nenovičarskih produktov in storitev, s čimer občinstvo pretvarjajo v potrošnike, pri proizvodnji novic in občinstva pa prevladuje strategija najnižje cene. Intervjuji s slovenskimi medijskimi delavci so osnova za analizo odnosa med tveganji, ki jih prinaša digitalizacija, ustreznimi kompetitivnimi strategijami in odgovarjajočimi poslovnimi modeli. Pokaže se, da dominantni spletni mediji, vključno s časnikarskimi hišami, razširjajo portfelj produktov, kar krepi ekonomijo povezanosti, oglaševalci postajajo osrednji deležniki podjetij, ni pa spodbud za povečevanje uporabne vrednosti novic za državljane. Poslovne modele upravljavci oblikujejo glede na izraženo povpraševanje oglaševalcev in prihodkovno močnih oddelkov trženja, manj pa upoštevajo celotno deležniško strukturo, ki vključuje tudi novinarje in javnost.Source: Javnost = The Public. - ISSN 1318-3222 (Letn. 28, suplement 1, 2021, str. S62-S80)Type of material - article, component partPublish date - 2021Language - slovenianCOBISS.SI-ID - 93025283
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Digitalna knjižnica Slovenije - dLib.siDostop z namenskih računalnikov v prostorih NUK
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Author
Sekloča, Peter, 1973-
Topics
spletne novice |
tveganje |
strategije |
poslovni modeli |
informacijske dobrine |
ekonomika |
novinarstvo |
digital news |
risk |
strategies |
business models |
information goods |
media economics |
journalism
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Sekloča, Peter, 1973- | 28827 |
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