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Marketing strategy : a decision-focused approachWalker, Orville C.Type of material - textbookEdition - 4th ed., international. ed.Publication and manufacture - Boston [etc.] : McGraw-Hill/Irwin, cop. 2003Language - englishISBN - 0-07-246670-7; 0-07-115117-6COBISS.SI-ID - 16768998
Author
Walker, Orville C.
Topics
Marketing |
Management |
Marketing |
Gestion |
Marketing |
Strategische planning |
trženje |
management |
strategija trženja |
izvajanje |
kontrola |
poslovna strategija |
konkurenčne prednosti |
nova ekonomija |
meritve |
marketing |
management |
marketing strategy |
implementation |
control |
business strategy |
competitive advantage |
new economy |
measurements |
measurements
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GEA College, Faculty of Entrepreneurship |
available - outside loan, loan period: 1 months
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Call number – location, accession no. ... |
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Ljubljana MARKETING Marketing strategy... IN: 000005389 Ljubljana MARKETING Marketing strategy... IN: 000005389 |
available - outside loan, loan period: 1 months
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Shelf entry
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Database name | Field | Year |
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Walker, Orville C. |
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