U ovom se radu opisuju frazemi mjesnoga govora Serdahelja te se uspoređuju s ekvivalentnim frazemima u hrvatskom standardnom jeziku. Frazemi su prikupljeni u terenskom istraživanju i dio su korpusa od oko 1500 frazema.1 Suvremena frazeološka istraživanja polaze od strukturne, sintaktičke i semantičke analize frazema koja se oslanja na konceptualnu analizu. U ovom će radu biti riječi o semantičko-konceptualnoj analizi frazema te o frazeološkoj motivaciji, s naglaskom na frazeme koji se značenjski odnose na čovjeka, na njegov vanjski izgled te fizičke sposobnosti. This work includes a description of idioms of the local dialect in Serdahelj (Hungarian Mura River basin) and their comparison with the equivalents in the Croatian standard language. The corpus contains about 1500 idioms that have been collected in a field research. Modern phraseological studies are based on the structural, syntactic and semantic analysis of idioms that furthermore relies on the conceptual analysis. Therefore, this work examines the idioms on a semantic-conceptual level and discusses phraseological motivation, focusing on those idioms that refer to human physical appearance and physical capabilities.