Poduzetnički programi u sportu i turizmu

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Poduzetnički programi u sportu i turizmu

Bartoluci, Mato

Tourism and hospitality management, 07/1998, Volume: 4, Issue: 1

Journal Article

U cilju razvoja kvalitetne turističke ponude različiti segmenti turističke ponude mogu se uspješno razvijati primjenom određenih oblika poduzetništva. Proces poduzetništva u turizmu zasniva se na privatnom vlasništvu te na tržišnim i ekonomskim kriterijima. U ovom radu su prikazani određeni programi poduzetništva u sportu i turizmu i to: tenis program te program golfa. Ovi programi pokazuju da poduzetništvo u sportu i turizmu može biti profitabilno ako ga vodi odgovarajući menedžment u turizmu, uz uvažavanje određenih ekonomskih kriterija.

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