E-resources
Peer reviewed
-
Zhang, Beile; Ritchie, Brent; Mair, Judith; Driml, Sally
Journal of travel research, 05/2019, Volume: 58, Issue: 5Journal Article
Airlines have introduced voluntary carbon offsetting (VCO) products to encourage consumers to mitigate emissions from their air travel. However, literature has suggested a low VCO adoption partly because of low perceived credibility. This study investigates the impact of source credibility (expertise and trustworthiness) on air travelers’ purchase intention for aviation VCO products. This is the first study to conceptualize and test the influence of source credibility on air travelers’ carbon offsetting behavior using communication theory. Source credibility of a message directly influences air travelers’ purchase intention of aviation VCO products in a positive way. Examining source credibility components shows that trustworthiness has a significant positive impact on purchase intention, while the impact of expertise is not significant. Theoretical and practical implications of the findings are discussed, which highlight the importance of improving source credibility, and trustworthiness in particular, to encourage consumers to mitigate air travel emissions.
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|
Source: Personal bibliographies
and: SICRIS
The material is available in full text. If you wish to order the material anyway, click the Continue button.