ABSTRACT We have identified the H α absorption feature as a new spectroscopic diagnostic of luminosity class in K- and M-type stars. From high-resolution spectra of 19 stars with well-determined physical properties (including effective temperatures and stellar radii), we measured equivalent widths for H α and the Ca ii triplet and examined their dependence on both luminosity class and stellar radius. H α shows a strong relation with both luminosity class and radius that extends down to late M spectral types. This behavior in H α has been predicted as a result of the density-dependent overpopulation of the metastable 2s level in hydrogen, an effect that should become dominant for Balmer line formation in non-LTE conditions. We conclude that this new metallicity-insensitive diagnostic of luminosity class in cool stars could serve as an effective means of discerning between populations such as Milky Way giants and supergiant members of background galaxies.