Handbook of Marketing Scales

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Peer reviewed

Handbook of Marketing Scales

Makela, Carole J

Journal of Consumer Affairs, 12/1999, Volume: 33, Issue: 2

Book Review

Handbook of Marketing Scales, 2nd edition, by William O. Bearden and Richard G. Netemeyer is reviewed.

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

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