A thriving company culture is the foundation on which a company’s success is built. Company leaders are the guardians of this culture with the crucial responsibility to maintain and evolve the culture and values to meet the company’s needs as it scales. Current research touches on the importance of company culture, but there is little in the existing literature that describes how to lead amid times of scaling a business when the culture needs to evolve. In this article, we draw from our own leadership experiences, as well as the experiences of employees at scaling companies, to provide a framework for leaders on how to build, maintain, and adapt a positive company culture during different stages of company growth. The goal is to minimize the growing pains associated with the inevitable changes that occur during the scaling process.