To increase the entrepreneurial intention, it is necessary to understand the main drivers that are driving students, as carriers of future economic development, towards starting a personal business venture. With regards to that, the main aim of this research was to analyze the entrepreneurial intention among students (managers in training) in the field of tourism and hospitality management. Particular attention was paid to the influence of their socio-demographic characteristics, as well as their parents on entrepreneurial intention. The research was conducted in survey form on a sample of 310 students in Serbia in 2020. The main findings indicated that entrepreneurial intention is higher among the male students, as well as among those students whose parents are entrepreneurs or whose fathers are retired. Besides theoretical contribution, the research results might contribute to scientific and research organizations and institutions in providing the guidelines for forming study programs that will raise the students’ entrepreneurial intention.