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Park, Haeik; Almanza, Barbara
Journal of quality assurance in hospitality & tourism, 11/01/2020, 2020-11-01, 20201101, Volume: 21, Issue: 6Journal Article
As the number of air travelers grows, the need for a clean environment has become important during air travel. This study assessed passenger perceptions of cleanliness in airplanes. Using attributes from prior research, this study was able to extract three cleanliness dimensions and found that the most important cleanliness dimensions were food & flight attendants and lavatory. The importance of cleanliness was greater for females, older, and less experienced passengers. Almost one-third of the respondents reported taking active measures during air travel to prevent themselves from becoming sick. Results offer theoretical and practical contributions to the airline industry.
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