Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

E-resources

Peer reviewed

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Kahle, Lynn R.

Journal of consumer affairs, 12/1994, Volume: 28, Issue: 2

Book Review

The books Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, by William O. Bearden, Richard G. Netemeyer, and Mary F. Mobley, and Marketing Scales Handbook: A Compilation of Multi-Item Measures, by Gordon C. Bruner II and Paul J. Hensel, are reviewed

Keep searching

Author

Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.

Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system

Source: Personal bibliographies and: SICRIS

Upload image

Shelf entry

Adding material to shelf was successful.

Adding material to shelf failed.

It was not necessary to add the material to the shelf.

Permalink

E-mail

Impact factor

Select the library membership card:

DRS, in which the journal is indexed

Citations

Theme