MARKETING MENADŽMENT HOTELSKIH USLUGA

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MARKETING MENADŽMENT HOTELSKIH USLUGA

Berc Radišić, Branka

Tourism and hospitality management, 12/2003, Volume: 9, Issue: 2

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Upravljanje hotelskim marketingom je proces planiranja, organiziranja, primjene i nadzora plasmana hotelskog proizvoda. Taj proces pokreće i usmjerava marketinška služba hotelskog objekta predvođena glavnim marketing menadžmentom. Vlasnik objekta treba prepoznati marketinšku službu kao ključni čimbenik uspješnosti poslovanja, pa je nužno da se u tom smislu potiče i stimulira.

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