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Bartoluci, Mato
Kineziologija, 03/1994, Volume: 26, Issue: 1-2Web Resource
U razvijenim zemljama sport je važna društvena ali i gospodarska djelatnost. Uz brojne humanističke funkcije sport ima važnu ulogu kao faktor gospodarskog razvoja. Gospodarsku ulogu sport ostvaruje kroz različite programe poduzetništva. U sportu prevladavaju dva oblika i to: - poduzetništvo sportskih programa koji se realiziraju na tržištu (programi natjecanja, programi vježbanja, rekreacije, programi poduke sudionika sl.), - poduzetništvo sportskih i komplementarnih programa (sporta i turizma, sporta t industrije, zanatstva i sl.). U radu su utvrđene temeljne pretpostavke za razvoj poduzetništva u sportu, kao i neki poduzetnički programi koje je moguće razvijati u hrvatskom sportu.
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