Business activities of travel agencies in the market and their relation to potential tourists, affecting the creation of consumer attitudes about the agency and its tourism products. Modern business today, characterized by openness and freedom of all economic entities, but also the need for a high level of confidence that it would be successfully completed. The existence of such trends in business also calls into question the connection between ethics and economics. There are different opinions about what is ethical and what is unethical, both between individuals and between companies. The aim of this paper is to provide answers to the question of how consumers perceive the travel agency in terms of their ethical or unethical business, and whether it affects their final decision you make in the process of purchasing tourist products. The purpose of the research used the method of survey research.