This article is dedicated to the necessity of the local material use at English language classes in nonlinguistic universities, which is caused by Kuban development in the frame of the Russian Federation and on the international level. For the proper realization of the Kuban component, some methodical principles are recommended which define the contents of this material at English classes in non-linguistic universities and facilitate its correct realization in class. General didactic and special principles in connection with Kuban realties are shown and they make the process of regional material studies effective and methodically correct, define its contents in accordance with the program demands to English in non-linguistic universities