The availability of a number of new interferometric measurements of Main Sequence and subgiant stars makes it possible to calibrate the surface brightness relations of these stars using exclusively direct angular diameter measurements. These empirical laws make it possible to predict the limb darkened angular diameters theta sub(LD) of dwarfs and subgiants using their dereddened Johnson magnitudes, or their effective temperature. The smallest intrinsic dispersions of sigma less than or equal to 1% in theta sub(LD) are obtained for the relations based on the K and L magnitudes, for instance log theta sub(LD) = 0.0502 (B - L) + 0.5133 - 0.2L or log theta sub(LD) = 0.0755 (V - K) + 0.5170 - 0.2K. Our calibrations are valid between the spectral types A0 and M2 for dwarf stars (with a possible extension to later types when using the effective temperature), and between A0 and K0 for subgiants. Such relations are particularly useful for estimating the angular sizes of calibrators for long-baseline interferometry from readily available broadband photometry.